The rise of technology has changed the way we do absolutely everything. And, with the exception of the smartphone, it’s possible that the invention and widespread use of social media has influenced the modern landscape more than any other form of tech. Social media marketing, as one might imagine, refers to the use of social […]
Website design and content work together to make a fantastic user experience, and there are two approaches to combining them as a site is developed. The traditional approach places design first. The more modern approach involves content driven design, also known as a content-first strategy. Design-First Strategy A design-first approach is pretty much what it […]
Do you hear people use web design terms and feel like they are speaking a completely different language? If so, you’re not alone. Honestly, the digital world has come upon us so quickly that many of us simply need some time to catch up. That’s where our Website Terminology Series comes in! Here, we’ll put […]
Conversion rate optimization isn’t just about design or copy. It is impacted by a variety of internal factors like pricing and your brand position, as well as plenty of external, psychological factors related to the customer, themself. The starting point of a conversion is a call to action, or CTA. This means that understanding how […]
Content strategy is relatively new to the marketing space, and website content needs will vary based on circumstance, market, brand, and goals. Regardless of the details, the fact remains that a solid content plan is a pillar of any well-rounded digital marketing strategy. Here are five tips for creating good content as well as a […]
Marketing has always been about connecting with the audience in ways that make sense to them. Whether you’re appealing to toddlers or octogenarians, marketing efforts have to meet potential customers where they are in order to be effective. And where are 21st century consumers spending their time these days? Online. While many lament the ways […]
Sometimes it seems as though you need a PhD in website terminology to complete the most basic of online tasks, and as technology changes so does the web jargon we need to understand. Additionally, website terms usually refer to items contained in a virtual space as opposed to a physical structure which can be visualized […]
Designing your website involves so many considerations and requires more than a few decisions on your part. While the look of your text might seem inconsequential compared to the content of it, keep in mind that minor tweaks to font choices for websites can have a major impact on their overall impression and usability. Just […]
As technology is advancing, so is our ability to support decent multimedia content online. It used to be that the role of multimedia in a website was minimal. This is because the use of multimedia slowed websites down and caused more problems than it helped solve. But as time goes on, technology makes it much […]
It’s safe to say that every business should have a website nowadays. Whether your website IS your business or is simply a place for potential customers to access your contact information, it serves many purposes. Your website is a first impression and a resource, lets people get to know you, showcases what you have to […]