Gone are the days when small businesses could get by without an online presence. Given the extent to which we live our lives online, today’s consumers expect every company, no matter it’s size, to have some sort of website. It’s important to put some thought into the type of website you want to build before pulling […]
There may be an app for just about everything, but close to fifteen years after the creation of mobile apps as we know them, there are still plenty of untapped markets. What’s more, even if apps in a given niche meet the needs of today’s users, tech changes rapidly. This means that today’s apps can […]
Your domain name is your online identity. Sure, you could use the WordPress or Squarespace domain that comes with your free website. But your domain name is the first impression visitors have of you and your business. In this sense, it’s not just an extension of your brand, but also provides helpful information to anyone searching […]
Your logo is a visual representation of your brand. Ideally, customers will see your logo and immediately know what products or services it represents as well as what your brand is known for. In this sense, it’s easy to understand the importance of branding and how a logo can impact it. But have you ever thought […]
Websites serve a variety of purposes, but one thing’s almost always true about a website. It exists as a means to improve the bottom line of the company it represents. In this sense, websites are a key component in the sales funnel. Regardless of whether the focus of your site is to make sales, collect […]
According to a recent Broadband Search Study, the number of users accessing the internet on their mobile devices has more than doubled in recent years, as has the number of users accessing mobile apps. We are a society attached to our phones and use them for nearly everything. Needless to say, the market for effective, […]
Running a business is no joke! Effectively meeting the needs of your team and your customers, while managing your bottom line, can be a tough balance to strike. The good news is that a clearly defined purpose goes a long way to structuring your company for success. Many new companies have mission statements, but fewer […]
Technology places the world at our fingertips! New, creative tools that add convenience to our everyday lives hit the market each day. However, it’s not always easy to bring the niggle of a brilliant idea to fruition in a full-fledged business model. That’s where creation of a Minimum Viable Product (MVP) comes into play. What […]
WooCommerce vs. Shopify They are two of the most popular and easy-to-use eCommerce platforms available. Both allow you to build an online storefront without hiring a professional designer or developer. What is Shopify? Shopify is a user-friendly, all-in-one eCommerce platform that allows you to set up shop without having to manage the technical aspects of […]
What is SEO? Search Engine Optimization (SEO) describes methods used to ensure a website’s visibility in organic search results. If someone searches for a word or phrase associated with your business, where does website fall on the list of sites returned by the search engine? Understanding a few SEO basics will help you learn how to […]