Common Types of Websites
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6 Types of Websites and Which Is Right for You

Gone are the days when small businesses could get by without an online presence. Given the extent to which we live our lives online, today’s consumers expect every company, no matter it’s size, to have some sort of website. It’s important…
App Development Questions
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14 App Development Questions to Ask Yourself Before Launching

There may be an app for just about everything, but close to fifteen years after the creation of mobile apps as we know them, there are still plenty of untapped markets. What’s more, even if apps in a given niche meet the needs of today’s…
How to Choose a Domain Name
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How to Choose a Domain Name That Resonates – 7 Tips for Domain Success

Your domain name is your online identity. Sure, you could use the WordPress or Squarespace domain that comes with your free website. But your domain name is the first impression visitors have of you and your business. In this sense,…
Logo and Website Design
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Making the Most of Your Logo and Website Design

Your logo is a visual representation of your brand. Ideally, customers will see your logo and immediately know what products or services it represents as well as what your brand is known for. In this sense, it’s easy to understand…
CRO
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What is CRO: Understanding and Optimizing Website Conversion Rates

Websites serve a variety of purposes, but one thing’s almost always true about a website. It exists as a means to improve the bottom line of the company it represents. In this sense, websites are a key component in the sales funnel. Regardless…
Mobile Web App
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Mobile Web App Development – An Overview

According to a recent Broadband Search Study, the number of users accessing the internet on their mobile devices has more than doubled in recent years, as has the number of users accessing mobile apps. We are a society attached to our phones…
What is a Vision Statement
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Mission vs. Vision Statements: You Have a Mission, Here’s Why You Need a Vision

Running a business is no joke! Effectively meeting the needs of your team and your customers, while managing your bottom line, can be a tough balance to strike. The good news is that a clearly defined purpose goes a long way to structuring…
What is MVP

What is Minimum Viable Product and Why Do You Need One?

Technology places the world at our fingertips! New, creative tools that add convenience to our everyday lives hit the market each day. However, it’s not always easy to bring the niggle of a brilliant idea to fruition in a full-fledged…
Shopify vs Woocommerce
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WooCommerce vs. Shopify: How to Choose

WooCommerce vs. Shopify They are two of the most popular and easy-to-use eCommerce platforms available. Both allow you to build an online storefront without hiring a professional designer or developer. What is Shopify? Shopify is…
SEO Basics
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SEO Basics: A Beginners Guide to Search Engine Optimization

What is SEO? Search Engine Optimization (SEO) describes methods used to ensure a website’s visibility in organic search results. If someone searches for a word or phrase associated with your business, where does website fall on the…