Have you ever thought about a brilliant idea for an app but didn’t know how to take it to fruition? The idea of where to start, how to start and who to even talk when starting the process of app design can be daunting. But BEFORE you talk to anyone, please do yourself a solid and get a non disclosure. There are dozens of free ones online (just Google “Free Non-Disclosures”). There would be nothing more defeating than having someone steal your idea out from under you and there isn’t a darn thing you can do about it.
So, let’s get back to the burning question “Now What?” We have come up with a list of steps that we feel you need to take to get this app launched.
Step 1: Idea Generating
Get yourself a white board and start writing! Start writing out whatever comes to mind. It could be a list of features, your end goal, your mission statement…just start writing! It will come to you the more information you have in front of you. Outlining how the app works. Really put yourself in your Users shoes and walk through the process.
Step 2: Know Your Audience
Identify your Audience or the User you think can not live without your app. You need to think about a specific profession, gender, region, age group, income level or industry. Really try to narrow it down. Create a focus group of this group. There are plenty of companies out there that will host the focus group for you. You will want to hire a moderator to host this focus group for you so you don’t sway their decision one way or the other. Don’t get defeated if the feedback is not as positive as you would have hoped for. Take the good, the bad and the ugly and make your app better! Who knows, maybe someone will have feedback that sparks a whole new spin on your app. Another smart thing to do is identify your competition. Go to the App Store and read the reviews and make sure what you are doing is better than your competitor.
Step 3: Money, Money, Money
Have a clear answer to “How are you going to make money?” Go back to your whiteboard and look at any and all avenues of how you will make money. Maybe it’s from a monthly fee system, or add on cost XX number of dollars. Whatever it is, you need to have it clearly set up. You don’t need technical skills for this, you just need to be the user.
Step 4: Find a Developer that is Right for You
Interview Developers and ultimately hire Hungry Media! Each company likes to use what works for them, but our system makes it very easy. Our approach is simple. Discovery, Design, Development and Deployment method.
We will first meet with you to discuss your concepts, must-haves, expectations, etc. in order to identify specs that effectively outline your ideal product. We will discuss design preferences, existing branding elements, and functionality requirements, while also identifying additional specs for Phase 2 development.
The Design step is where our experience pays off! From detailed documentation and architecture we will design a beautiful, functional interface, and present your brand as a trustworthy authority in its space. Immediately after initial planning is in place and approved by your team, the build begins. Regular meetings will be held to measure progress and manage expectations. Status reports will also be sent weekly to ensure written documentation of project status.
And finally, Hungry Media will provide rigorous testing, detailed QA, and a formulaic launch process to make sure we are putting your best foot forward. Additionally, we stay on through launch to support the work we create.
If you have an idea for a new app, get a non disclosure ready and give us a shout. We can always be reached at info@hungrymedia.co
