Language used during the software design and development process can be a bit confusing. Many terms are used interchangeably, even when they shouldn’t be. Here, we’ll explain the three often-confused components of the software design process. Before we dig into definitions of wireframe vs. mockup vs. prototype, it’s important to understand the purpose of the […]
The goal of effective customer engagement strategies is creating a meaningful connection with your customers, so they want to return. Learning how to engage customers in today’s environment isn’t difficult, but it is a paradigm shift from the marketing strategies that were effective a generation ago. The following tips will help you understand how to […]
Website navigation refers to the menu and options that direct users through pages on your website. There are several types of website navigation, but the most common are header menus at the top of a website, side menus – usually located on the left side of the screen, and links in the footer. While defining […]
Instagram is a social media platform that allows users to upload photo and video content, which can then be edited with filters, organized by hashtag, and geotagged. As of February 2022, Instagram reported 2 billion monthly users. It’s one of the most popular social media platforms and the fifth most visited website in the world. […]
Designing and developing a website involves plenty of unfamiliar words and terms. While you don’t need to understand the nitty gritty, having a grasp on digital marketing terms is ideal for anyone embarking on a web design project. Here are the 15 most common digital marketing terms to know. Alt Tag An alt tag is […]
Shopping, communicating, banking, even adopting a pet or finding a dinner recipe. We live so much of our day to day lives online. Imagine what it would be like if you weren’t able to easily access the digital world. For many people this is a reality, and it’s exactly what is addressed with the most […]
Regardless of hardware, software, language, location, or physical ability, websites should be accessible to everyone. When web design effectively achieves this goal, all people – including those with any number of hearing, movement, sight, or cognitive abilities – are able to use the web page in question. It is for this reason that accessibility is […]
To understand the difference between static and dynamic websites, it is best to begin at the beginning – with how websites are delivered to your web browser. When you visit a website, your web browser (Chrome, Firefox, Safari, etc.) sends a request to the server that stores all of the information for the site. The […]
If you thought standard web design terms sound foreign, just wait until you hear some of the most common web developer terms! But don’t worry. The basic terminology of web development probably sounds like gibberish to most people. Here, in our web development glossary we put some of the most common web development words into […]
Upon its inception nearly 20 years ago, social media was simply a way to connect with friends and family in the digital world. Today, it has become a way of life. Platforms like Facebook and Instagram have transformed the way we connect with others, source information, consume news, and engage with brands. This is why […]